The Dynamic Agent Professional Development program offers over 45 hours of real estate education. Topics range from foundational knowledge that foster deeper and nuanced understanding of contracts such as the Agreement of Purchase and Sale and Listing Agreement, to vital issues for success in today's market such as using e-signature technology. Not all sessions are available every quarter. Please consult the current schedule for session availability.
Agreement of Purchase & Sale - Part 1
Loaded with important Dos and DON’Ts, this course will prepare those writing their first offer as well as help experienced sale representatives improve their contract skills. This session is a pre-requisite for attending Agreement of Purchase & Sale Part 2. Homework will be given at the end of the session consisting of case studies that will be reviewed in detail in Part 2.
“I loved the real life examples used during the session and that it was 100% applicable to my job as a Real Estate Sales Representative.” Angela Mandalas
“As a new agent, this information is precious to me.” Olena Feoktistova
“Truly outstanding instructor.” Sam Cadesky
“I learned how many moving parts there are to an Agreement and how important it is to be very thoughtful throughout the process. Fantastic! Extremely informative!” Sylvia Bethlenfalvy
Agreement of Purchase & Sale - Part 2
Pre-requisite: Agreement of Purchase & Sale Part 1 and completion of case study homework provided at that session.
Assignments: What You Need To Know!
Commission Clinic “It was good to hear what other agents say and to be able to incorporate their ideas with mine.” Roslyn Avery, Johnson & Daniel Division
“The math you did with us that showed how commission cutting literally hits home helped me push back with a past client yesterday. When you demonstrate that a commission cut is like a pay cut and explain where the money goes, it’s a pretty compelling argument. It worked for me yesterday. Thanks again.” Sandra Sheffield, Bloor West Village Branch
“Got me thinking and gave me fantastic ideas on how to hand these objections.” Sheryl Bradshaw, Bloor West Village Branch
“It was good to hear what other agents say and to be able to incorporate their ideas with mine.” Roslyn Avery, Johnson & Daniel Division
Condo Market Success
The objective of Condo Market Success is to provide a clear understanding of the unique points of difference in the condo market that need to be considered in supporting a successful transaction for a Buyer or a Seller. This information is also a good starting point for a real estate practitioner who wants to specifically focus on the condo market.
The session covers Declaration documents, By-Laws, Rules, Status Certificates, Maintenance Fees, Special Assessments, and Reserve Funds. How to handle purchase Assignments is discussed along with the differences for the Realtor® and the client in the purchase and sale of newly built vs. resale condos.
Contact Management Using a CRM
Over 80% of people find their REALTOR® through a friend or someone they know. So it only makes good sense that the best way to develop a profitable real estate practice is by reaching out to and staying in touch with the people we already know.
Contact Management teaches lead generation by referral, contact management systems, and how to combine the two to generate clients and create a more stable and consistent flow of business.
In addition to explaining how to properly set up your contacts to effectively stay in touch and generate referrals, this session provides a live demonstration of the Royal LePage Smart Studio CRM, which is available to all Royal LePage and Johnston & Daniel agents for free via rlpnetwork.com.
“Here I was panicking about farming, etc. etc. Now I am reminded I have a database to work from. I am just glad I chose this company!” William Ramdass
Dynamic Business Planning
Effective Listing Appointments
Even if you know that you’re the only agent they are interviewing, it’s important to be prepared to demonstrate your knowledge, expertise, character and competence.
Effective Listing Appointments covers all elements of the meeting include building rapport, asking good, productive questions to better understand their needs, answering questions to show your points of difference, and guiding the seller to make a decision.
“Definitely met my expectations. I like knowing the overall process to follow when meeting a client. I strongly agree that attending this session will help my business.” Agueda Cardenas
“Very helpful. I see why I lost my 1st listing presentation!” Trish Buchanan
“I learned about unspoken cues (body language), dialogues, and effectively using the Seller Package. Excellent course.” Angela Santicruz
“Loved all the class input.” Kate Kasman
Electronic Signatures For The Mobile REALTOR®
*Docusign is an alternative solution to bring electronic signature into your business, with an app that allows you to mark up offers virtually from any device anytime and anywhere.
Facebook For Business
Hosting Open Houses
How we hold an Open House compared to our competitors is another way we provide full service value to our Sellers. Learn about the systems for conducting effective Open Houses that include proven and innovative preparation and marketing techniques and procedures for meeting, qualifying, and following up with potential buyers.
Introduction To WEBForms
This introductory course focuses on the benefits of using WEBForms™ technology instead of software to create the 4 Residential transaction kits most commonly used by new Realtors. Clauses, Conditions and Statements of Fact as recommended by our network lawyers are also covered along with FINTRAC compliance and REBBA 2002 form requirements.
Save time, save money, and avoid typing mistakes: some of the key benefits of WEBForms.
In this session, you will gain an understanding of how to access WEBForms™, what’s included in a Transaction Kit, templates, Printable Forms and more.
IMPORTANT NOTE: This course is a prerequisite to WEBForms Hands On! and IS NOT a hands-on technical course – you will not be creating Transaction Kits in this session. Please ensure that you sign in when attending the introductory course and have your Dynamic Agent schedule stamped as validation that you have completed this prerequisite.
Leases Done Right
Learning includes understanding the Residential Tenancies Act’s key components, the rules that govern the leasing relationship, and the practical realities faced by sales representatives in the leasing process. The financial realities for Realtors, managing client expectations, counselling of clients, and issues such as pets, subletting, and rent increases are discussed. Using a standard template of clauses to maximize your efficiency in writing agreements is also covered.
“The managing expectations part was great.”
“I liked the idea for finding rental clients online.” Helene Kerr
“As a young agent, rentals will be key to my business.” Erin Fritz
LinkedIn Profile Optimization
This Dynamic Agent session takes you through the steps of optimizing your profile to make you a LinkedIn All-Star to generate leads.
* Identify your Top Ten Search Keywords for how you want to be found
* Strategically update your profile to send notification messages when you want them sent
* Using all the space LinkedIn gives you for a more searchable profile
* Using the fields LinkedIn provides more effectively
* Organizing the sections of your profile page for optimal presentation of your value proposition
* LinkedIn secrets LinkedIn won’t tell you
* Counterintuitive tips that deliver big results with minimal effort
This is a hands-on session: Bring your laptop, tablet, iPad or even your iPhone/Android so that you can make changes to your profile in real time.
“Just the right level of information. I understood key elements. 2 Thumbs Up!” Sylvia Bethlenfalvy
“Great examples and specific, far more useful than some experts who tend to speak too broadly at times. Great use of 2.5 hours.” Rod Young
Multiple Offers & Double End Management
In this session you’ll learn how to make the most of every point of contact with your prospects, with a particular focus on building a “Realtor for life” practice that generates referral business from past and present clients, sphere of influence and business contacts.
Practical contact management techniques and dialogues are demonstrated to assist you in starting and continuing conversations that fill your pipeline with referrals. This session is an excellent companion to the Buffini & Company, Peak Producers program.
“Nice to learn that cold calling isn’t always preferred.” Sandra Pollock, Sales Representative, Oak Park Branch
“I will be implementing the scheduling of prospecting time blocks, open ended questions, and contact management techniques I learned in today’s session.” Evan Schwartz, Sales Representative, RLP on Yonge Branch
“Very clear, motivating, professional. Helpful scripts.” Veronica Piper, Sales Representative, Central Branch
“I learned – concentrate on the relationship and the rest will come!” Karen Garmaise, Sales Representative
“Learned how to structure my lead generation tools and where to best focus my efforts.” Chris Tyler
An effective prelisting package combines personal branding with your USP - unique selling proposition – to create a distinctive image of you in the marketplace. A prelisting package helps your prospects get to know you and understand the service you provide and thus begins the process of building a relationship before they have actually met you. This enables you to arrive at the listing appointment ready to focus on your prospect’s needs and how you can help them achieve their goals.
In this class, you’ll gain an understanding of common, yet different, communication needs and learn how to put together an effective prelisting package for all styles. The pre-listing package is dissected to clarify the purpose of each page. Additionally, an efficient implementation system is laid out to ensure your successful execution of the strategy.
To make the creation of a Pre-Listing package as easy as possible, we have developed a customizable template that comes pre-populated with information on Royal LePage and Royal LePage Real Estate Services Ltd., Brokerage. All pages are editable so that you can create a pre-listing book that fits your needs.
The template is available by logging into WOLFconnect (corporate brokerage agents only) > Files > Company Files > Office Docs > Dynamic Agent > Prelisting Strategy.
“Great info and content presented in a clear, logical sequence.” Diana Cable, Central Toronto branch
“Very informative and well-organized using real life examples.” Amin Saleh, Glen Abbey branch
Presenting & Negotiating Offers
Starting with the fundamentals of REBBA 2002 rules and standard forms, this session provides direction and best practises for preparing, presenting and negotiating offers. Discussion points include the validity of verbal negotiations, deposits, conditions, strategically managing irrevocable times, and registering an offer.
Offering great tactics and real life examples, the course explores the various methods of offer presentation and how to protect your clients’ best interests in bully offer situations. Handling objections and successful negotiation techniques are covered from both the Seller and Buyer side perspectives.
“This course clarified the importance of timing in the negotiation process.” Bonnie Marland, Sales Representative, Bayview Branch
“So hands on and really helped in understanding that negotiations are best when done bravely and not with fear.” Ivor Traynor, Plantation Branch
Only by completing a CMA can you achieve certainty and conviction about the value of the property you’re preparing to list. With this knowledge, you’ll be able to proceed with confidence as you share your view of the marketplace and prepare the seller to accept your pricing recommendation for their home.
This session covers the logistics of CMA preparation and provides tips and tricks on using the basics to make your CMA stand out. The session stresses the importance of proper pricing and offers lots of practical examples and real life stories from the instructors.
“Fabulous – great info! Thank you fielding all the questions.” Taylor Cameron
“Gave me a real shot in the arm.” Geeske Cruickshank
“Great nuggets on how to differentiate the usual marketing tools. Personal real life examples were great.” Angela Montgomery
“Learned what makes a GREAT CMA and how to market myself better.” Holly Yake
Processing A Listing & Sale
There are multiple steps to manage when you’ve taken a listing to see it through to a closed sale.
This course is a step-by-step “How To” for managing each step of the listing process from the forms in your listing package, what to do immediately once you’ve obtained a listing. This session covers signs and lockboxes, photos, inputting the listing to the MLS, marketing, showing procedures, open houses, changes and price reductions, deposit cheques, sale reporting, trade record sheets and final closing.
“If you can’t process a deal, you can’t get paid!” Erin Fritz, Johnston & Daniel Division
“Very thorough. Good real life examples and great tips for staging, photos and marketing.” Jason Turner, Sales Representative, Central Toronto Branch
“The information provided certainly was worth my time today.” Janet Armstrong, Sales Representative, Johnston & Daniel Division
“The content was logically organized and easy to follow. The instructor used helpful, real life examples. Attending this session will help my business.” Luisa Lamanna, RLP on Yonge Branch
Real Estate & The Law
From simple to the complex, this session covers the most common legal issues Realtors® should be aware of. HST, Powers of Attorney, Deposits, Condos, Title insurance, Marital Splits, Estate Sales, Land Transfer Tax, and more are explained in this lively class taught by Max Cohen, Senior Partner of Cohen, Barristers and Solicitors. Max’s depth of experience and humorous delivery make this session a must for every real estate practitioner to attend.
Starting A Team
If you’re thinking about it regularly, you likely are. If you have an assistant but haven’t given them any structure, they may not be as productive as you need them to be.
Successfully hiring, leading and motivating a team is challenging for busy REALTORs® but doesn’t have to be an impossible task. This workshop will help you to identify your business needs and what you need to do before and after adding a team member. The session addresses the common questions of the right and the wrong time to hire, licensed vs. unlicensed, full time or part time, job descriptions and compensation.
Starting A Team begins with a self-assessment that will help you to determine the tasks that are
- truly dollar-productive
- what you should be giving up
Starting A Team covers the importance of understanding your needs and leveraging people’s natural talents and skills so that you can hire the best fit. Included in the session are job description templates and sample compensation agreements that can be used in real life hiring circumstances.
Understanding Personality Styles
The purpose of the Personality Styles workshop is to equip you with a model to understand human behaviour and apply that understanding to your daily interactions with prospects and clients. It will teach you how and why people are motivated differently and how to respond to the unique needs of every style.
Using the DISC Personality Style System, Personality Styles explores the Direct, Influencing, Supportive, and Cautious personalities and includes completion of your personal DISC profile. The tips and techniques for interaction with each style are taught with real estate specific dialogues and scenarios.
“I learned how to deal with people based on verbal AND physical cues as well as how to handle objections with the right words for each style.” Dawn Cottrell, Glen Abbey branch
“Excellent presentation. One of the most interesting courses I’ve taken.” Narendra Bhagat, Plantation branch
Understanding The Buyer Rep Agreement
Sale representatives need to have a solid understanding of this legal contract so that they can effectively explain to their potential clients the benefits it guarantees. This session provides a detailed review and interpretation of the BRA along with presentation techniques for introducing it and getting it signed. This session is an important component to the development of an effective Buyer Consultation meeting that parallels a Listing Presentation.
Understanding The Listing Agreement
Using the Plain Language version of Form 200, this session will help you gain a solid understanding of the document enabling you to explain it fully to your clients as well as complete it correctly. This session also provides guidance on preparing and presenting the contract.
“Very clear and to-the-point and the instructor kept it interesting. Great session!” Vedrana Kokolj, Bayview Branch
“Detailed and interesting, beyond what we learn at OREA College. Very informative in terms of real life examples and insight into negotiating and cautions about problems you can run into.” Julia Lorenzetti, Yonge Branch
1. What is the basic purpose and structure of GeoWarehouse
2. How land data in Ontario is processed from registration to electronic delivery
3. The rules guiding what information is made available to you via GeoWarehouse
4. How to use the search functions and interpret the property details reports.
5. How to customize the “Enhanced Report”
6. How to use Expanded Aerial Imagery
7. How to use the dedicated Condominium search and past sales features
8. How to recognize if a condo status certificate is available and how to order and download an electronic version
9. How to manage your user profile including maximizing your branding opportunity
10. How to access a parcel register and work with the various instruments i.e. mortgage details, liens, encumbrances.
You will discover a number of tips and tricks and learn to apply best practices for printing reports.
“I attended the GeoWarehouse session to understand how to leverage all available resources for market analysis and optimal discussions with my clients. Fantastic course!” Mike Prencipe, RLP on Yonge Branch
“Very, very informative especially the condo search, parcel registry, and PIN explanations.” Charles Waterman, Sales Representative
“Following today’s session I will be implementing much better research on my properties. The instructor was fantastic and super tools used on the presentation screen. I am thrilled with the knowledge I have gained.” Laura Sargeant, Sales Representative
Using MPAC Propertyline
This training session will be conducted by MPAC and iLOOKABOUT, developers of the application through which they deliver the assessment information collected on all properties across the province. The focus will be on providing you with unique insight into the application, tips for performing property comparisons and generating reports.
Anyone with access to Stratus may attend. This includes all agents who are members of Toronto, Mississauga, Orangeville, Durham and Brampton. Agents that are members of other Boards do not have access to the application.
BONUS: A technical support session will follow the main session to troubleshoot any configuration issues users may have encountered. Bring your laptop if you are seeking technical support.
“Just awesome – gave me tons of confidence to explore! This should be on every agent’s learning list!” Joanne Hamblin, Sales Representative, Johnston & Daniel Division
WEBForms Hands On!
The WEBForms™ application is integrated with MLS® property, membership and office information allowing automatic pre-filling of contracts with the member's name, office and specific property information. Information inserted into one form is automatically shared between any other forms in the Transaction Kit, thus reducing typing time and avoiding possible errors.
This hands-on class is designed for Realtors® who are new to WEBForms™ or those who want to upgrade their skills. The clauses and conditions in these templates are the ones recommended by our network lawyers. The templates are used as a starting point for preparing actual property-specific Agreements in WEBForms™. You’ll take away master hard copies to have at your disposal.
1. Completed Introduction to WEBForms course
2. Completed test page in Help Centre and, if necessary, contacted CREA Helpdesk 1-888-237-7945 to verify system requirements
3. Completed Custom Clauses from Introduction to WEBForms
4. Completed a minimum of 3 months with Royal LePage Real Estate Services Ltd., Brokerage (counted from the date of your license)*
*Exceptions to pre-requisite #4 will be made for individuals working on teams.
“Until attending the first part of this course, I had been using "Easy Offer". I had no idea how outdated that concept was until I realized the features and advantages of using the web based program, as a result of your course. Thanks once again for a very helpful and productive course.” Wendy McCloy
“Having the transaction kits done and on file is amazing.” Joanne Hamblin
Working With Buyers
The Realtor’s advantage to having a system is that it enables them to work effectively and with more clients. Working With Buyers teaches how to manage your buyers and better manage your time with systems for sourcing and qualifying buyers, conducting effective Buyer Consultation Appointments, showing properties, and maintaining contact through the sale process and after closing.
“Great ideas on what to include in a professional buyer package. Great content and excellent resources.” Jessica Hammell, Sales Representative
“I attended for knowledge to improve quality of service prospective clients. The session was practical and straightforward.” Mary Cosentino, Sales Representative
Do you know the rules and regulations that govern multiple offers and managing double end deals? This session highlights what RECO requires and provides best practices for effectively managing both. This session is a must for any REALTOR® trading in today's marketplace and is designed to equip you with strategies for success that you can implement right away.